How EDDM Works
The USPS Every Door Direct Mail program lets you select specific carrier routes — by ZIP code, neighborhood, or radius — and deliver a mailer to every address on those routes. No purchased list, no data scrubbing. You define the geography, and the mail goes there. That simplicity is exactly what makes it attractive for businesses running localized campaigns: restaurants, retailers, real estate agents, medical and dental practices, service contractors.
Format and Print Quality Matter More Than You’d Think
EDDM pieces have to meet USPS size requirements — they must be larger than a standard postcard, typically 6.25” x 9” or larger, which actually works in your favor. A larger piece gets noticed. It doesn’t get lost in an envelope stack. The tradeoff is that print quality has to hold up at that scale: muddy color or soft halftones on an oversized mailer are immediately visible. We print every EDDM job at 500 Line Screen, which means the color fidelity you see in your proof is what shows up in the mailbox.
Full-Service Means We Handle Mailing Compliance
A lot of print shops will hand you a finished stack and wish you luck with the post office. We don’t. We handle the postage, the bundling, and the USPS paperwork required for EDDM compliance. If you bring us print-ready artwork, we print and mail. If you need minor file prep assistance, we can help with that too. What we don’t do is leave you to figure out the submission process on your own.
A Concrete Entry Point for New Campaigns
For businesses looking to test EDDM before committing to a larger campaign, we offer EDDM mail to 1,000 addresses in the same ZIP code for $395 — full-color 6.125” x 9” postcards, postage included. That’s a tangible number for a real campaign, not a ballpark estimate with asterisks.
When EDDM Is the Wrong Tool
If your customer base is defined by demographics rather than geography — income, industry, life stage — a targeted mailing list will outperform EDDM. If you’re reaching businesses specifically, a list beats a carrier route. As your local Phoenix print shop with a full mail house on site, we can help you think through whether EDDM, a targeted mailing, or a combination makes sense before you commit to anything.
EDDM is a legitimate marketing channel with real measurable reach, a clear compliance process, and a low enough entry cost that it’s worth testing for most locally-focused businesses. The question isn’t whether it works — it’s whether your business geography and audience profile make it the right tool.
If you’re ready to put a number to it, visit our Direct Mail Services page or call us directly.